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Interactive Novel By Land Rover: The Vanishing Game
Land Rover North America released The Vanishing Game, a new interactive, digital book written by internationally acclaimed British author William Boyd. This eight-part interactive story, an adventure...
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Effie Worldwide Announces Effectiveness Index 2015
Effie Worldwide has released its global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the...
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Wish Upon A Coke, See It Come True!
A campaign focused on the expat community in UAE and their families, granting wishes and making dreams come true! Behind the glitzy skyscrapers, the magnificent architecture and the sparkle of Dubai,...
View ArticleColgate Is Trying To Save Water With The Help Of Mirrors And Steam
With the help of Azimut Hotels, Colgate and Y&R Moscow collaborated on an extraordinary project called SaveWaterMirror to prevent excessive water usage. Every day each of us wastes more than 150...
View ArticleMany Voices, One Song – Y&R Sydney’s First Work For Deloitte
Created by Y&R Sydney, Deloitte’s new campaign “Many Voices, One Song” celebrates diversity. Together with Y&R Sydney, Deloitte Australia has launched a new campaign to raise awareness about...
View ArticleThe Feminist Letters – A New Typeface Created By Y&R
Y&R unveiled a new typeface named “The Feminist Letters” to draw attention to women’s issues. Created by New York-based ad agency Y&R, the new typeface is aimed to raise awareness around gender...
View ArticleWPP Merges Y&R With VML And Forms A Brand Experience Agency, VMLY&R
WPP announced the formation of a new agency, VMLY&R. Merging of the two leading brands, VML and Y&R delivers a contemporary, fully integrated, creative and digital offering to clients in...
View ArticleThe Ultimate Components For Making A Successful Brand Reinvention In 2019
When Dunkin’ announced they were removing the “Donuts” from their name a couple of months ago, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo,...
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